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INSPIRATION IS SERVED

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Luke Wroblewski has summarized some of the RWD and mobile design challenges, and created a catalog of multi-device layout patterns.

He suggests that, compared with a simple RWD approach, Device Experience or RESS (Responsive Web Design with Server Side Components) approaches can provide a user experience that is better optimized for mobile devices.
Server-side "dynamic CSS" implementation of stylesheet languages like Sass can be part of such an approach.

One problem for RWD is that banner advertisements and videos are not fluid. However search advertising and (banner) display advertising support specific device platform targeting and different advertisement size formats for desktop, smartphone, and basic mobile devices.

Different landing page URLs can be used for different platforms, or AJAX can be used to display different ad variants on a page.

RESPONSIVE DESIGN

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Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile phones).

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